In the 20th century, the stars came together in such a way that the film industry developed in parallel with the career of Gabriel Chanel, and they seemed to be destined to cross. Mademoiselle quickly realized the importance of cinema for culture, and recognized the need for its symbiosis with fashion: “It is through cinema that you can “prescribe “fashion,” she said back in 1931.
In the same 1931, film magnate and producer Samuel Goldwin asked Gabrielle Chanel to dress her actresses, which was a new successful turn in her career, especially successfully demonstrated in the comedy tonight or Never, with Gloria Swanson in the title role.
Returning to Paris, Chanel begins a similar collaboration with French directors, including Marcel Carne and Jean Renoir, which lasted until the outbreak of World War II.
In parallel with this, Mademoiselle creates collections, opens up new names and introduces the right people to each other. It was she who, realizing the importance of stage composition and image, asked the future director Robert Bresson to photograph her collection of exquisite jewelry Bijoux de Diamantes and introduced Luciano Visconti to Jean Renoir.
Starting from the golden age of Hollywood and ending with the French new wave and avant-garde cinema, the imprint of Gabriel Chanel captures the sign of modernity on the icons of modern cinema. Chanel's style has forever remained in the credits of women's lives both on stage and in reality.
